Business information
Manage your core business information to ensure customers can find and contact you accurately.
Overview
Your business information is the foundation of your Google Business Profile. Accurate, complete information helps customers find you and improves your local search ranking.
Key information fields
Business name
Your official business name as registered. Should match your signage and legal documents. Avoid keyword stuffing or adding extra information.
Address
Your physical business location. Must be accurate for Google Maps. For service-area businesses, you can set a service area instead of showing your address.
Phone number
Primary phone number for customer contact. Use a local number when possible. Consider using a tracking number to measure calls from Google.
Website
Your business website URL. Should link to your homepage or a landing page specific to this location.
Business hours
Regular operating hours for each day of the week. Keep these updated, especially during holidays or special events. You can set special hours for holidays.
Best practices
- ✓Keep information consistent: Match your NAP (Name, Address, Phone) across all online directories
- ✓Update hours promptly: Set special hours for holidays at least 2 weeks in advance
- ✓Use local phone numbers: Local numbers build trust and may improve local search ranking
- ✓Add service areas: For service-area businesses, specify all areas you serve