Business Attributes

What Are Business Attributes?

Attributes are specific features or characteristics of your business, such as "wheelchair accessible," "outdoor seating," "free Wi-Fi," or "accepts credit cards." They help customers quickly identify if your business meets their needs.

Why This Matters

Attributes significantly impact customer decisions because:

• Filter Matching: Customers often filter search results by attributes (e.g., "restaurants with outdoor seating")
• Accessibility: Critical for customers with specific accessibility needs
• Decision Factors: Attributes like parking, payment options, or Wi-Fi influence choices
• Complete Profile: More attributes signal to Google that you maintain a comprehensive profile
• Competitive Advantage: Stand out by highlighting features competitors don't have

Target: 8+ Attributes

Aim for at least 8 attributes because:

• More attributes = better search matching
• Covers most common customer filters
• Shows Google you maintain an active, complete profile
• Provides customers comprehensive information at a glance

Common Attribute Categories

Accessibility: Wheelchair accessible, assistive hearing loop Amenities: Free Wi-Fi, parking, outdoor seating, dogs allowed Service Options: Dine-in, takeout, delivery, online appointments Planning: Reservations recommended, accepts walk-ins Payments: Credit cards, cash only, NFC mobile payments

Best Practices

1. Be honest: Only select attributes that truly apply
2. Be complete: Add all relevant attributes for your business type
3. Update seasonally: Some attributes may change
4. Check suggestions: Google suggests attributes based on your category
5. Review regularly: New attributes are added - check for relevant ones