Google Posts

What Are Google Posts?

Google Posts are short updates (similar to social media posts) that appear directly in your Google Business Profile. They can announce events, offers, news, or products.

Why This Matters

Regular posting is essential because:

Visibility Boost: Posts appear prominently in your profile and can show in search results
Freshness Signal: Active posting tells Google your business is engaged and current
Engagement Tool: Posts with call-to-action buttons drive clicks, calls, and bookings
Promotional Channel: Free way to promote offers, events, and announcements
Competitive Edge: Most businesses don't post regularly - consistent posting sets you apart

Target: 4+ Posts Per Month

Post at least 4 times monthly because:

Maintains "active" status with Google
Keeps your profile fresh
Provides weekly customer touchpoints
Maximizes visibility
Studies show weekly posting increases engagement by 30%

Post Types

What's New: General updates, new products, behind-the-scenes Events: Upcoming events with date and time Offers: Promotions, discounts, limited-time offers Products: Highlight specific products with pricing

Best Practices

Be Visual: Always include high-quality photos
Be Concise: 100-300 characters works best
Use CTAs: Include clear call-to-action buttons
Update Weekly: Aim for one post per week minimum
Track Performance: Monitor engagement

Content Calendar

Week 1: New product/service announcement
Week 2: Customer spotlight
Week 3: Special offer
Week 4: Behind-the-scenes

Timing

Posts expire after 7 days
Post Mondays/Tuesdays for best visibility
Align with your business peak hours